Charro Days Fiesta, Inc. Unveils 2009 Official Charro Days Poster

News Media Advisory: For immediate release, February 4, 2009

Longoria Elementary students Mario Davila Jr. and Alina Gutierrez didn’t fret once after autographing several dozen of this year’s Official Charro Days Fiesta Poster.

The 2009 Official Charro Days Fiesta Poster was unveiled today as a packed audience at the event’s downtown headquarters waited in anticipation.

The poster, depicting Davila and Gutierrez dancing, drew applause as its artist, Don Breeden, and sponsors Keppel Amfels representatives, revealed it to the crowd. The dance portrayed, “La Danza de los Conceros”, is a modern, mystic, folk dance of Central Mexico based on the cultural legacy of the “Aztecs.”

Breeden has illustrated 10 of the 11 posters in the Charro Days poster series.

In 1991, the Brownsville Convention and Visitors Bureau, Inc. (BCVB) began the tradition of creating a Charro Days poster to commemorate the event. In 2004, Charro Days, Inc. partnered with the BCVB, and this year, Keppel AmFELS joined as the sponsor of the poster.

Free posters, while they last, remain available at the Charro Days Headquarters, 455 E. Elizabeth St., and the BCVB Visitors’ Center, 650 Ruben M. Torres Blvd. Businesses are being encouraged to display the poster.

For the first time this year, a Charro Days event was viewable live on the Internet. And, event organizers have organized a volunteer “new media” team to take promotion of the event to another level.

“With the age of technology, we wanted to bring both tradition and technology together,” said Charro Days Publicity Chairman Letty Fernandez. “We hope to attract a broader demographic.”

Those who were unable to watch the event either in person or via live Webcast, can watch the event in its entirety online at www.charrodaysfiesta.com/history.htm.

Also new this year is a Charro Days Fiesta blog where up-to-date information and photos are provided on the event and constructive input is encouraged. The blog address is www.charrodays.blogspot.com.

Other new media features are the use of a micro blog known as Twitter and social media site Facebook.com.

The 72nd Charro Days Fiesta kicks off Feb. 22 and continues through March 1.

Contact: Mike Puckett, Charro Days, Inc.; (956) 542-4245

E-mail: charrodaysfiesta@sbcglobal.net

Charro Days Web site: www.charrodaysfiesta.com

Charro Days Blog: www.charrodays.blogspot.com

Charro Days Twitter: http://twitter.com/CharroDays2009