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Organizers for Charro Days Fiesta are prepping for the upcoming festivities that begin Feb. 22 and run through March 1. With the event marking its 72nd year, Publicity Committee Chairman Letty Fernandez organized a "new media" team to bring promotion of the event to a new level.
The use of new media, consisting of Facebook, Twitter, Blogger, Webcasts and YouTube, aims to bring a renewed energy to Charro Days Fiesta in an effort to entice participation from a broader demographic. This is key in keeping Brownsville's much-loved traditions alive.
Photographed is Michael Puckett, executive director for Charro Days, Inc., showing off one of his costumes at today's publicity committee meeting held at the event's headquarters.
